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  • Simon Gambold

Create a Story to Inspire

One of the greatest tools of leadership is the crafting and telling of stories. Stories that inspire, engage and motivate both yourself and your team to go to a higher level.


We create a story that people can believe in, a story in the hands of some can go contrary to the facts, but an authentic and honest leader will ensure the narrative they create builds on the real world and can therefore endure overtime. A team endeavour brings added value to the workplace, many who see work as a means to an end can find that work itself has a purpose, over and above providing a living, this realisation leads to a far greater ownership and to greater energy to drive towards the shared goal.


To a great degree we are painting a picture of a future we can create together, the “sunny uplands” that hard work and the quest to move from just good, to great, can deliver. Having a shared vision is key and the narrative shows each team member how their role contributes and what this new future will mean for them, be it a more rewarding career with personal development, a bigger bonus or a happier workplace.


A great story can go further, revealing truths about the human condition, revealing a new path, showing where extra effort can lead and inspiring others to be better than they ever imagined. Many of us have that small voice in our heads, telling us we cannot succeed, we may fail, we will be exposed as an imposter. A collective endeavour built around an inspiring story helps people step up, raise their game and improve outcomes.


To craft your own story enquire or call: 07702 111070.




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